Justin Timberlake’s Super Bowl halftime show on Feb. 4 fired up big streaming gains for the artist, according to Nielsen Music.

 On Feb. 5, the day after the big game, the collected songs Timberlake performed during halftime (including Prince’s “I Would Die 4 U”) increased audio and video streams in the U.S. by 45 percent as compared to their total the day before the Super Bowl.

 The combined halftime tunes generated 7.05 million on-demand streams on Feb. 5, versus 4.84 million on Feb. 3.

The biggest halftime track on Feb. 5 was one of Timberlake’s latest singles, “Filthy,” with 1.54 million streams. “Filthy” is the lead single from the entertainer’s new album, Man of the Woods, which was released on Feb. 2. His second biggest streamed song on Feb. 5 was his halftime-closing track “Can’t Stop the Feeling!,” which raked in 1.34 million streams.

(via billboard.com)