Just after midnight on Monday, Jay Z capped two weeks of online and billboard teasers involving “4:44” and confirmed that it is the title of his new album, out June 30 and available exclusively to Sprint customers and existing Tidal subscribers. The rapper released a snippet of a new song called “Adnis” earlier on Sunday evening.

The album is the first major project involving Tidal and Sprint, which acquired 33 percent of the streaming service in a $200 million deal in January.

A detailed press release explains the project and partnership, which will require fans to subscribe to Tidal or Sprint in order to acquire the album legally; Sprint customers can receive a free six-month Tidal trial subscription. At press time, a rep for Jay Z had not responded to questions about when or whether the album will be available on other streaming services or for purchase as a download or physical product.

The move is somewhat reminiscent of the release of both Jay Z’s 2013 album “Magna Carta Holy Grail” — which, as part of an estimated $20 million deal between Jay’s Roc Nation company and Samsung, saw 1 million owners of Galaxy devices receive the album for free, three days before its wide release — and Beyonce’s 2016 album “Lemonade,” which is available for streaming only on Tidal. However, both of those albums are available at retail as downloads and physical product; there is currently no indication that will be the case with “4:44,” although it seems very likely at some point.

The length of time the album will be a Tidal exclusive will have a dramatic effect on its chart success. Limiting Beyonce’s “Lemonade” to Tidal took a significant bite out of that album’s chart performance: While Tidal has claimed as many as 3 million paying subscribers, a January report in a Norwegian publication claimed to cite company reports to labels as saying it had just 800,000 subscribers and 1.2 million active users. By contrast, Spotify, the No. 1 streaming service in the U.S., claimed last week to have passed 140 global users and in March said it had reached 50 million paying subscribers; its closest competitor, Apple Music, announced earlier this month that it had passed the 27-million subscriber mark.

Jay Z’s official album announcement is just the latest news spike in an extremely hectic two weeks for the veteran MC, which in addition to the elaborate “4:44” campaign saw the birth of his and Beyonce’s twins (according to reports), his induction into the Songwriters Hall of Fame (the ceremony for which he did not attend, presumably because of the twins’ births), and his announcement via an op-ed for Time that he intends to help provide bail money for incarcerated dads on Fathers’ Day.

In a peripheral note, all Tidal communications about Jay Z in the past 24 hours included a hyphen in his name, which he officially removed in 2013.

(Via Variety)