Justin Bieber surprised fans by launching his official Twitch channel, going live for the first time on October 22, 2025, with a casual stream in which he played basketball and billiards inside what appeared to be his multi-sport warehouse He told viewers he plans to stream almost every day, promising a mix of behind-the-scenes content, casual chats, and spontaneous performances. The move signals a new era of direct connection with fans beyond traditional music releases.