Instagram has launched a new awards program called “Rings,” aiming to become the platform’s version of the Oscars for creators. Only 25 creators will be honored each year out of over 3 billion users, selected for their bold creativity, originality, and cultural impact rather than follower counts or revenue. Winners receive a custom gold ring designed by Grace Wales Bonner and special profile perks like a unique golden ring around their icon, custom backgrounds, and personalized “like” buttons. The judging panel includes heavyweights like Spike Lee, Marc Jacobs, and Marques Brownlee. The program reflects Instagram’s strategic shift toward recognizing artistic influence in a creator economy facing fewer brand deals and declining payouts.