Gap's Fall 2025 campaign, titled "Better in Denim," features global pop group KATSEYE—Megan, Daniela, Lara, Yoonchae, Sophia, and Manon—dancing in Y2K-style denim set to Kelis’s “Milkshake.” The energetic 90-second ad has quickly become Gap’s most viral campaign, bursting onto social media amid the controversy surrounding American Eagle’s recent denim ad. Viewers have praised the Gap spot for its diverse representation, joyful energy, and nostalgic flair, calling it a refreshing statement on individuality and style. Many see KATSEYE’s debut in the campaign as a standout moment in the ongoing denim ad showdown.