Sun FM Gossip

Demi Lovato Leads Gaming Campaign for Environmental Action
Grammy-nominated artist Demi Lovato joins PlanetPlay’s *Make Green Tuesday Moves* (MGTM) campaign, merging gaming and environmental advocacy. This initiative empowers gamers to support sustainability by playing their favorite titles, with 100% of proceeds funding projects like reforestation, renewable energy, and ocean conservation.  Throughout December, Demi’s fans can access exclusive in-game avatars in games like *Subway Surfers*, *Avakin Life*, and *Puzzle Adventure*. Partnered with Google Play, a dedicated page highlights Demi’s involvement and showcases participating games. MGTM has raised over $2.2 million for global eco-projects, including Kenya’s Hongera clean cookstove program and New Zealand’s WAI Wanaka water conservation efforts. As MGTM’s December Star of the Month, Demi follows icons like Joe Jonas, inspiring gamers worldwide to act for the planet.  PlanetPlay CEO Rhea Loucas lauds Demi’s passion for blending music, gaming, and environmentalism, emphasizing the campaign’s power to drive meaningful change.

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