Taylor Swift’s influence has sent sales soaring for small business Fazit Beauty after the pop star was spotted wearing their glitter freckles at an NFL game. Co-founder Aliett Buttelman shared her excitement with TMZ, revealing that after launching in May, she sent a PR package to Taylor’s makeup artist, hoping it would catch the star’s attention. While it’s unclear how Swift discovered the product, she was seen sporting Fazit’s Gold Stardust Speckle Makeup Patches while cheering for boyfriend Travis Kelce. Following Swift’s subtle endorsement, Fazit Beauty experienced a 2,500% spike in sales within just 15 hours, alongside a surge in website traffic. The overwhelming response has led the Fazit team to work around the clock to meet demand. For Aliett, this moment is both a business win and an emotional one, with viral TikToks capturing her tearful joy over Swift’s support.