Charli XCX has announced the end of her "Brat Summer," marking the close of her viral pop culture phenomenon linked to her latest album, *Brat*. The album's party persona and distinctive sickly green color took over social media, fashion, and even made waves in the US presidential election. On Instagram, Charli shared a series of TikTok videos celebrating the era and captioned them with, “Goodbye forever brat summer.” Describing the “Brat” persona, Charli said it represents someone who is messy, honest, and blunt, but also fun and authentic. Julia Fox, known for her role in *Uncut Gems*, was one of the inspirations for this persona. Charli is also a strong contender for the Mercury Prize with *Brat*, competing against several female-fronted acts.