In a recent episode of The Diary of a CEO podcast, Simon Cowell confessed his sole "regret" concerning the creation of One Direction. Reflecting on his career milestones, Cowell acknowledged forming the British boy band after their solo auditions on The X Factor in 2010 as one of his greatest achievements. However, he lamented not retaining ownership of the band's name, acknowledging that the members now possess the rights. Cowell humorously expressed his willingness to repurchase the name from them. Explaining the implications of not owning the name, he noted the potential hindrance to future endeavors. Despite his naivety in the matter, Cowell vowed to include name ownership in future deals. While One Direction remains on hiatus since 2016, Cowell initiated a new talent search for a boy band, signaling his ongoing pursuit of musical success.