In a surprising turn of events, YouTube sensation James Charles has announced the closure of his beloved brand, Sisters Apparel. The 24-year-old makeup mogul took to social media on Thursday, October 12, to share the news with his devoted fan base.

Charles, known for his infectious enthusiasm and signature catchphrase "hi sisters," reminisced about the brand's inception, recalling the overwhelming support it received from fans worldwide. However, as time passed, James began to sense a growing disconnection.

"I just don't feel connected to the brand anymore," he confessed. "A lot of people have noticed that I no longer say 'hi sisters' in my videos anymore. It's not because I don't love the people who are watching. You guys will always be my sisters. I've just grown up a bit."

In a candid reflection, Charles expressed how Sisters Apparel had started to feel a tad immature, prompting a shift in priorities towards his flourishing Painted makeup line. "The main reason being it was a lot of work, and my heart has always been in makeup...that just started to take more and more priority."

So, as Sisters Apparel takes its final bow, the spotlight now firmly rests on the dazzling world of Painted makeup. James Charles has proven once again that he is a force to be reckoned with in the beauty industry, and we can't wait to see what he has in store for us next!