A$AP Rocky takes center stage in his own Beats Studio Pro campaign, which he directed himself. The video, released on July 20, features a cute audio cameo from Rihanna, his superstar partner.

In the one-minute "Iconic Sound" campaign video, Rocky is seen in his home studio, playing around with his new single "RIOT (ROWDY PIPE'N)," produced by Pharrell. During his music session, Rihanna asks him to run to the store to buy diapers for their 1-year-old son RZA. Eager to fulfill her request, Rocky quickly puts on his Timberland boots and grabs his new Beats Studio Pro headphones, tied around his braids with a white tee.

In a series of lively scenes, Rocky is shown dashing through the streets of New York City, leaping over trash bins, and even skidding on top of cabs. He arrives at the AWGE Bodega, cleverly named after his creative agency, to purchase the specially branded AWGEY’s Diapers featuring an adorable photo of their son RZA on the package.

True to the song's title, Rocky causes a fun-filled riot outside the bodega as paparazzi chase him through the streets before he eventually makes it back home. The video showcases Rocky's playful and adventurous spirit, making it an entertaining watch for fans and music enthusiasts alike.