The London based “Unholy” mega star recently opened
up about how they always feel the need to go into hiding after they release new music.
Turns out Sam feels a certain amount of openness and vulnerably
when they share their music with the public and get quite a bit of anxiety not knowing how fans will react. 

In an interview Sam said “I have a low every time. I get low.
I almost get upset. I'm going to sound like a drama queen,
but it's like a death in a way. Because they're mine and they belong to me
and I'd sit with them and I love them and imagine how people would listen to them
or if people would enjoy them, then you put it out there and it doesn't belong to you anymore.
And, people take it and people are rude.”

But of course that isn’t going to stop Sam from releasing more music, wouldn’t that be a shame if it did?!

Sam’s fourth studio album ‘Gloria’ comes out January 27 2023, Sam will be collaborating with Ed Sheeran on a song on that as well.