Kim Kardashian detects a shift in the atmosphere.In an Instagram post on April 1, the Keeping Up With the Kardashians actress disclosed that her KKW Fragrance brand would be temporarily shut down next month in order to prepare for an exciting new phase.

"On May 1st at midnight, @kkwfagrance will be shutting down the website so that we can relaunch fragrance under a new name—and under a new web shop where you can purchase from all cosmetic categories under one site," she wrote.Kim, 41, went on to say that she poured her "heart and her" into each bottle and that she is "very pleased" of the goods she has developed since debuting the Crystal Gardenia aroma in 2017. She went on to say, "Thank you from the bottom of my heart for your loyalty and love over the previous several years." "I can't wait to share the next chapter of my scent adventure with you—I promise I won't be gone for long."

Kim also informed her fans that the remaining KKW scent goods on the website are now 40% discounted.Though the SKIMS CEO has yet to unveil her new line's name, it's safe to assume she'll eliminate the "W" given her very public divorce from Kanye West, the father of her four children: North, 8, Psalm, 2, Chicago, 4, and Saint, 6.