The global chip shortage has had a massive impact on the tech industry ranging from gaming consoles to smartphones. In the six weeks leading up to Christmas, even tech giants like Apple have trouble manufacturing certain iPhone 13 models, and newer iPads and AirPods experiencing delays until December. Gaming consoles like Xbox and PS5 are nearly impossible to find and are out of stock on company websites owing to delays in production and large gaps between supply and demand.
Tech companies all over the world including Samsung Microsoft and the auto industry risk hurting revenue as all-important holiday sales are constrained, especially on recently launched products. Thus, as a general rule, customers everywhere should be prepared to shop early for the holidays and be flexible, because the more you customize it, the more difficult it is to find and buy that gadget.