Kim Kardashian has announced that she plans to temporarily close down KKW beauty! On Tuesday, 6th July, she announced that she will be shutting down her brand’s website to give her label a fresh new start.

She shared the news on her Instagram stories, saying o our loyal customers, It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years.”

She went on to explain that the makeup line will return “under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look.”

“I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.”