Tuesday, 06 October 2020
Microsoft has rebranded its Bing search engine called it “Microsoft Bing” as part of a rebranding effort. Microsoft doesn’t say why it’s added the company’s name to the Bing brand, other than it reflecting “the continued integration of our search experiences across the Microsoft family.”
As a result of this rebranding, Bing has currently started using its own updated logo and a Microsoft Bing logo on the search engine’s homepage. It’s uncertain if Microsoft will eventually leave the Bing logo in the dust and favor the more Microsoft looking logo.
Lately, there has been a lot of experimenting by Microsoft to change the Bing logos, with the occasional work appearing in the company’s search engine temporarily. The search giant has also been in favor to add Microsoft to many of its products in recent years, including the Windows Store changing to the Microsoft Store, and Office 365 moving to Microsoft 365 recently. Microsoft Edge and Microsoft Teams both use the Microsoft branding, while Surface and Xbox have evaded Microsoft’s broader branding efforts.
With this rebranding, Microsoft has been steadily upgrading its separate Microsoft Search product, which will help power results across Windows, Office, and many more.