50 Cent wants to feed the world.

The rapper and entrepreneur’s energy drink line, Street King, previously announced its goal of providing a billion meals for hungry children over the next five years by donating a meal for every purchase.

Today, 50 Cent declared that he would jump start the initiative by donating a meal for every Facebook “like” Street King gets over the next week.

Even better – if the campaign meets its goal of 1 million “likes” in 1 week, Fiddy has vowed to double the donation, meaning he’d pay for an additional million meals.

We’ve gotta say it’s an ingenious marketing plan. You promote your product and you do some good as well. Who wouldn’t want to help feed a kid if it’s so simple as clicking one button?

If you want to help out with the “Hustle to 1MM,” check out Street King’s Facebook page.