ZTE aims to become the first company to mass-produce and ship a phone with an under-display camera next month.

The Axon 20 5G is planned to be released in China on September 1st. ZTE states in its press release that “all the major industry players” are working on under-display cameras, but it plans to be the first one pioneer such a smartphone feature. The Axon 20 5G is said to be the “world’s first mass-produced 5G smartphone,” reports ZTE.

Many companies have been teasing at smartphones with under-display cameras over the past year. Oppo and Xiaomi both boasted prototype smartphones that had a front camera hidden beneath the screen in 2019. Xiaomi explained that its under-display camera would be embedded to the top of the device and covered using a “special-low-reflective glass with high transmittance,” allowing the display to become transparent to take pictures. In 2019, Oppo showed a prototype build of its first phone with the feature to people at MWC Shanghai, however, the phone needed more work. Apparently the phone’s camera has a “fair amount of hazing.”

Instead of the front camera occupying some of the screen space, a few companies have developed phones that allowed the front camera to pop out from the top of the phone. Recently, Lenovo has dropped a new gaming phone that includes a pop-up selfie camera on the side of the phone. But under-display cameras provide a more elegant solution, without any of the hassle of parts moving inside the phone.