Our all-time favorite Alicia Keys has announced that she will be collaborating with E.L.F. Cosmetics to create a new lifestyle beauty brand.

The name of the beauty brand has not been relived yet but all we know is that it is going to be a cruelty-free beauty line and it is expected debut in 2021.

She is one of the artists who embrace natural beauty; she stopped wearing makeup back in 2016 and she’s an inspiration to us all.

We’re hoping to hear more about her new venture soon.