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Selena Gomez is celebrating her birthday by giving back. The actress turned 28 on Wednesday, and announced that her beauty brand, Rare Beauty, will be helping connect underserved communities with access to mental health services. 

Selena Gomez’s makeup company Rare Beauty announced Wednesday that it was launching a fund aimed at raising $100 million over the next decade to try to increase access to mental health resources.

 From the first Rare Beauty product sold onward, one percent of all sales, as well as funds raised from partners, will be dedicated to the Rare Impact Fund, which aims to become one of the largest known funds in support of mental health from a corporate entity.

"Our goal is ambitious. We want to raise $100 million for mental health in the next 10 years," added Scott Friedman, CEO of Rare Beauty. "With the launch of the Rare Impact Fund, we will create one of the largest philanthropic efforts focused on mental health in the world. The funds will go toward increasing access to mental health services, particularly for underserved communities." '

Happy Birthday Selena Gomez!